S1E12 • Digital customer feedback is key to identifying experience blindspots
Can you build a business on ads alone? Is it possible to out-market bad CX? Is there such a thing as driving too much consumer traffic to your website? This episode is all about the role of the marketing professional, how they contribute to building a better customer experience, and how to empower them with feedback.
Devansh Sharma is a Conversion Optimization Consultant at Raani Consulting, an ad agency that has managed $25M in social media ad spend. He has 7 years of experience in conducting customer research, optimizing website conversions, writing sales copy & designing user interfaces.