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How a simple gift guide quiz drove a 50-percent increase in conversion
Every retailer wants to make shopping easier for their customers, especially during the high-stakes holiday season. But with endless options and decision fatigue, shoppers often need a little guidance. That’s exactly why a large, well-known specialty retailer of women’s intimate and other apparel turned to a creative, interactive solution: an in-app gift guide quiz, hosted on Chatter by Stingray.
The results? A 50% increase in conversion year-over-year and over 35,000 completed quizzes in just 52 days.
Turning holiday browsers into buyers
The concept was simple but powerful—an engaging, personality-based quiz that helped shoppers find the perfect gift based on their responses. Instead of aimlessly scrolling through product pages, users answered a few fun questions about their giftee, and the quiz provided a personalized recommendation, complete with a direct shopping link.
This approach turned a common customer pain point—overwhelming choices—into an intuitive and enjoyable experience. The results spoke for themselves: The quiz reached over 35,000 customers who completed it from start to finish. More importantly, it drove action. During the same period year-over-year, the retailer saw their in-app conversion rate increase by 50%.
Why it worked
1. Personalization at scale – The quiz delivered tailored recommendations, making the shopping experience feel curated rather than transactional.
2. Seamless path to purchase – By embedding a direct shopping link in the quiz results, it removed friction from the buying process.
3. Engagement that converts – Rather than passively browsing, customers actively participated in the shopping experience, increasing the likelihood of completing a purchase.
The takeaway
This success story highlights the power of interactive experiences in e-commerce. By meeting customers where they are and simplifying decision-making, retailers can drive meaningful engagement—and, more importantly, revenue.
For brands looking to stand out and maximize conversions, the lesson is clear: Make shopping fun, effortless, and personal, and customers will reward you with their loyalty (and their purchases!).
Learn more about improving your conversion here.
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